Media

noun

1. The main means of mass communication (broadcasting, publishing, and the Internet), regarded collectively.
2. Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended.

Advertising

noun
  1. the act or practice of calling public attention to one’s product, service, need, etc., especially by paidannouncements in newspapers and magazines, over radio or television, on billboards, etc.:to get more customers by advertising.
  2. paid announcements; advertisements.
  3. the profession of planning, designing, and writing advertisements.